B2B cross-border e-commerce crunch, procurement channels quietly shift?
Update time:2019-08-05         Source:network

Zhao huxiang, President of the China international freight forwarders association and former chairman of sinotrans, said at the third global cross-border e-commerce conference in zhengzhou, capital of east China's henan province, on May 10 that the cross-border trading volume of B2B e-commerce is expected to reach 2.32 trillion us dollars by 2020.B2B cross-border e-commerce has been rising quietly in a stable and continuous growth form in recent years, and the younger age of the purchasing end makes online purchasing demand stronger and stronger.A survey shows that: after the Internet has greatly changed consumer consumption habits and channels, the Internet will further change the long tail purchasing behavior of enterprises and institutional buyers. On. 'By 2022, 75? B2B long tail purchases will be done online.'What are the reasons for the shift of purchasing channels?The answer: millennials have become the dominant corporate buyers, and they have shifted their personal spending habits to corporate purchases.Millennials are becoming the dominant force in the global labor market, and their technology standards will soon become the new purchasing standards. Millennials see online tools as a way to achieve mobile, efficient work, just as tools are bringing convenience to personal lives.Not only enterprises, but also the purchasing end of retailers is getting younger, and most of the young people have mastered the skills of online shopping comparison, and enjoy the convenience of online purchasing and after-sales guarantee. Total e-commerce B2B sales in the U.S. totaled $1.1 trillion in 2018 and are expected to reach $1.8 trillion by 2023, according to Forrester Analytics. On eBay, a cross-border e-commerce platform, business customers spend 10 times as much as ordinary consumers annually, and they already regard B2B business as an indispensable part of the platform. Amazon currently has 141 products under its umbrella, but among the new businesses, B2B products are the most important.Business buyers are looking for better, more transparent prices, while buying more frequently and spending more each year than the average consumer, making them an important customer base for b2b cross-border e-commerce platforms.The development trend of B2B cross-border e-commerce has been very obvious. According to the data of 2018, B2B mode takes the leading position in the cross-border e-commerce mode, which is the result of young consumers shifting their personal consumption habits to enterprise consumption, and also the driving force of upgrading of B2B cross-border e-commerce platform services and categories.


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